Assessment of Competitive Strategy Planning on Performance of Micro, Small and Medium Scale Enterprises (MSMEs)

in Anambra State, Nigeria

Authors

  • Francis Onyedibe Department of Economics, Faculty of Social Science, Nnamdi Azikiwe University Awka
  • Kenneth O. Ogbu Department of Economics, Nnamdi Azikiwe University
  • Udedi Collins Uche Department of Economics, Nnamdi Azikiwe University
  • Onwe Martha Chinasa Department of Economics, Nnamdi Azikiwe University

Keywords:

Anambra State, Competitive, Performance, Strategies, SMEs.

Abstract

The main objective of this study is the assessment of competitive strategy planning on the performance of SMEs in Anambra State. Given the capacity of under-utilization of resources of MSMEs, the selected MSMEs from major commercial area such as Onitsha and Nnewi were purposefully observed from the people within Anambra Nigeria, using the sample frame. The data obtained were analyzed using descriptive statistics for demographic aspect of the study and logistic regression analysis to test the formulated hypotheses. The findings show that competitive strategy contributed immensely to the growth of MSMEs in Anambra State. The study thereby recommends that for greater productivity, MSMEs should aim to tailor their products, or develop products with a variety of styles and features to fit the needs of each customer. They should also conduct marketing research in order to identify and appropriately meet the needs of their customers.

Published

2022-08-29

How to Cite

Onyedibe, F., Ogbu, K., Udedi, U., & Onwe, C. (2022). Assessment of Competitive Strategy Planning on Performance of Micro, Small and Medium Scale Enterprises (MSMEs): in Anambra State, Nigeria. Journal of International Economic Relations and Development Economics, 1(2), 31–42. Retrieved from https://theinterscholar.org/journals/index.php/jierade/article/view/156

Issue

Section

Articles